The Vertical Machine

The Vertical Machine is your on-stop-shop for clear cut mannequin photography, loved by our fashion and apparel customers. Capturing all your garments for online and PR. Similar to our Horizontal machine, Vertical has a dedicated iPad™ with live view showing the product in all its glory prior to a finger tap on the iPad™where the software and backlit glass work in harmony to clear cut your photo automatically.

With software controlled LED lighting surrounds the product with the inclusion of a necklight to light the inside of the neckline or waistline of your garments. The finished result provides what is often referred to as the ‘hollow man’ effect, providing a 3D visual effect to the garment. This is brought into greater effect with our amazing mannequins. Their magnetic modular sections detach with ease to work with complicated garments. Used by leading e-commerce brands the combination of our Vertical machine and Ghost Mannequins are an indispensable combination.

With a built in barcode scanner naming your images is managed automatically. Alternatively key in specific product names of your choice or talk to our team about creating QR codes that you can then use to streamline this process even further. Our professional series Canon camera and Canon ‘L’ series lens take care of the quality and are controlled via the iPad™. Export your files in your choice of file type and size. Countless photography studio ideas available. Time to be bold!

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