Working Style

The Working Style team uses our suite of machines to capture all their pieces. From tailored suits, to on-model, shoes and accessories, our machines do it all.

Working Style approached Asset factory to produce clear cut product photography for their website, eDMs and social media. Photos and videos of Working Style’s hand-made Spanish shoes are taken on our Eclipse Machine showcasing them from every angle to show off the intricate broguing detail and leather finishes. Our 7-second clear cutting Horizontal Machine is ideal for Working Style’s shirts and trousers. The images don’t need retouching and can be uploaded straight to their inventory management software then straight to their ecommerce website and point of sale software. When you have dozens of styles and an understated aesthetic that values intricate woven textures over loud prints, the detail needs to sing. Having the image linked to the product codes allows retail workers to quickly identify the right product for customers around all of the Working Style stores and better manage their stock movements.

Like all good tales of New Zealand ingenuity, the Working Style story revolves around satisfying a basic human need: the need to have a sartorial edge over your fellow man.
Chris Dobbs first harnessed this primal urge in 1987, when he began selling made-to-measure shirts door-to-door – initially to fill the time between the end of his business degree and the beginning of his career, and then because he recognised you didn’t need a career when you could have a business.

After conscripting brother Tim to the cause, the Dobbs boys took their made-to-measure market niche by the horns and rode it through the streets of Auckland to 523 Parnell Road, an address that is still the flagship site for Working Style. Suits followed shirts, then casual wear and accessories joined the fray. Before too long, a man could walk into Working Style and leave with a totally new view of himself. Today the style philosophy that drives Working Style exists somewhere between likely lad and landed lord. It sits comfortably astride a motorcycle, but can also command undivided attention around the boardroom table.