Photography

AI content

Create more content from trusted product imagery

How it works

Asset Factory combines professional product photography, digital twins and AI workflows to transform a single product capture into a scalable content ecosystem.

From ecommerce imagery and campaign content, to lifestyle scenes and product visualisation, our AI solutions enable brands to create photorealistic assets faster, more consistently and cost-effectively, while maintaining product accuracy and brand integrity.

Whether you're extending an existing product range, updating seasonal collections or creating entirely new content experiences, our AI workflows provide a flexible alternative to traditional production. From photorealistic visuals for ecommerce, advertising, or concept presentations, our AI workflows ensure consistency, speed, and creative freedom, helping your brand stand out.

Our garment-to-model outfit creation uses AI to combine ghost clear cut imagery and model imagery. This innovative solution saves time and production costs while still showcasing fit, style and movement and can be applied to virtually generated models or real models with a digital twin.

Our AI Content process

Step 1
CApTURING SOURCE IMAGES
Using our Profoto StyleShoots automated studio solutions, we photograph multiple images of the products / garments ensuring all details and angles are captured.  Garment fit and specific product details are recorded to ensure accurate representation in the AI generation process.  Accessories are captured at multiple angles and used as styling assets for outfit creation. 
Step 2
MOdel CAPTURE & Creation
We work with you to decide what model option is best suited to your brand: a real model with a digital twin or a virtual model created for your exclusive use
Digital Twin - We photograph a data set of your real model to create a digital twin for scalable ecommerce outfit generation.  
AI Virtual Model Generation - Using your brand guidelines, we develop and create a photorealistic AI model for your exclusive use.  Brand specific posing for different profiles (front, back, side, detail, hero) for PDP imagery are developed for each virtual model.
Step 3
Content Generation
Using the approved model option and source imagery, photorealistic ecommerce content is generated according to your brand standards. Garment fit, fabric texture, logos, trims, colours and product details are carefully replicated to ensure accurate representation across all imagery.
Step 4
LIFESTYLE & CAMPAIGN CREATION
Approved products and model imagery are extended into lifestyle, social and campaign environments.  Locations, lighting, styling and creative direction are developed in line with your brand guidelines, creating scalable content suitable for ecommerce, marketing and advertising channels.
Step 5
Quality Assurance & Delivery
Approved products and model imagery are extended into lifestyle, social and campaign environments.  Locations, lighting, styling and creative direction are developed in line with your brand guidelines, creating scalable content suitable for ecommerce, marketing and advertising channels.
Ideal For
Brands with large or frequently changing product ranges, packaging or label changes
Lifestyle / campaign model imagery
Footwear, accessories and handbags
Beauty, skincare and wellness products
PDP Ecommerce Model Imagery.
Marketplace and multi-channel commerce content
Key Benefits
Photorealistic content at scale
Hyper-realistic, scalable lifestyle and campaign content
Consistent imagery across products and channels
Reduced production costs for product updates
Flexible model and avatar options
Extended content value from existing product photography
Technical specifications
Image and video resolution
Customer specific
Background options
Customer specific
Shadow options
Natural shadow, drop shadow, no shadow
File formats
2K and 4K PNG, JPEG, TIFF, MP4
Composition
Customer specific
Output options
Web-optimised for digital commerce

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
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